The project was featured on 'The Today Show', and numerous local press outlets. It saw 150,000 Toyota 'likes', 450,000 votes, 3.2m page views, and 2.4bn impressions, thanks to people blogging about the app to support organisations nationwide. By keeping things simple, we managed to raise a lot of awareness of Toyota’s philanthropic wing.And as far as brand perception – overall likes of Toyota increased by 42%, and positive social chatter increased greatly. The brand was lifted and thought of more fondly in the social space. Just as we'd hoped, the small programme made a big impact.