At Loto we can make anyone can be a millionaire, and thanks to that they can fulfill their wildest dreams and even those they had since childhood.

The graph shows how these dreams as a child can be realized in real life thanks to the prize awarded by Loto.

We used rebranding of iconic logos of children's products. Respecting their colors, typographys and aesthetics.

Everything you dreamed of as a child you can make come true with Loto.

We fulfill the dreams you had as a child, so in this design we recreate the toys of children's favorite brands but in real life.

Being an imaginary and exaggerated world we use 3D to create them. In addition to these, the integration of logos is important, since their colors, typography and aesthetics are respected.

We wanted to bring the brand closer to people by taking them to remember their childhood, and for this we use iconic and recognized brands, linking them to Loto since with the award they can fulfill their childhood dreams.

We impacted using emotional memory and pop culture to get closer to our target, leaving aside the frivolity of money.

Loto increased their sales in 5% during the campaign without a big pot.