Create mascots for the London 2012 Olympic and Paralympic Games that will inspire young people to get involved with sport.

We started with a simple thought - why have 1 mascot when you could have hundreds of thousands? Customisation lies at the heart of our idea. The mascots have highly polished British steel skins and they reflect the personalities and appearances of the people they meet. Wenlock’s form is rounded and friendly. Mandeville’s is streamlined. Both mascots have a camera lens as an eye. The camera lets them capture the stories they have on their journey to 2012. They both have headlights based on a London Taxi headlight. Their forms are modern but their names reflect the UK’s rich past.

Young people have embraced the mascots with 90% of kids interviewed expressing a strong affinity with the characters. The sales target forecast doubled after the official toy and merchandise suppliers saw the initial designs. To date the characters have over 270,000 'likes' on Facebook and over 100,000 customised mascots have been generated on the site, with the final total expected to reach half a million by the time the games start.