Cannes Lions
COMMONWEALTH//McCANN, Detroit / CHEVROLET / 2019
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How do you demonstrate that Chevy trucks are so productive and capable that they’ll save people time? By writing the world’s longest truck ad and running it in the best medium for long copy: newspaper. The longer and more verbose the ad, the more we make our point about how the new Silverado can help truckers have time for other things. Newspaper was the best medium for allowing us a lot of space to demonstrate that point.
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