Simparica of Zoetis, the largest animal health company, is the fastest flea ticks repellent drug for dogs in the market. It quickly starts removing fleas within 3 hours, ticks within 8 hours. To increase its market share, Simparica needed to build the empathy for its fastest removal function among vets and dog owners.

The ‘Your Clock’ film captures a life of a dog whose clock passes 6 times faster than ours. Also the walking scene of the dog and its owner describes their distance gradually getting away from each other, which implies the different speeds of their clocks. The film reaffirms us that one second of a dog is equal to 6 seconds of ours, also making us aware that choosing the fastest flea-ticks repellent function of Simparica is cherishing precious one second of our beloved dogs.

The film evoked empathies from plenty of dog owners as well as veterinaries nationwide, contributing to dramatically increase the number of prescriptions of Simparica as well as evoking dialogues about the drug between vets and dog owners in veterinary hospitals. It finally resulted in running out of stock temporarily.