We created a radio ad promo that rewarded people's good memory.

People had to remember a very long URL address and type it in.

If they got it right they won the prize.

Two radio spots were created with different hip hop song lyrics.

2 different unique prizes were offered in each one of the spots:

- Cristal Champagne

- Gold Necklace

All they had to do was to remember the URL address they heard in the radio spot and type it in correctly.

If they got it right, they win the prize automatically.

All users had to do was register their information.

8456 people tried to enter the website.

Nobody won.

Proving that they need MultiCbrina.