Cannes Lions
TURNER DUCKWORTH, London / CHIVAS BROTHERS / 2017
Overview
Entries
Credits
Description
We used the train as the icon for the brand, at the time a symbol of progress, of engineered excellence, of new possibilities, now part of a great Scottish tradition.
Execution
We used the graphic language of the railways to detail our packaging, for example tickets and timetables from that era. We used purple as a distinctive brand colour to reflect our luxury cues with gold and silver detailing.
Outcome
TBC
Similar Campaigns
12 items