To ensure a man maintains his mo - his most valuable asset during November - you need a unique hook - ‘The World’s First Moustache Insurance Policy’. This world first was an innovative promotion to engage our audience, the offer of a $10,000 payout was wrapped up in an intriguing way, instead of the generic money giveaway that is run-of-the-mill for the category. Participants enjoy the fun and camaraderie of Movember (70% participate in teams). The Insurance helped justify the reason for growing a moustache, and the activity helped give Movemberists a more enjoyable experience, sharing the fun amongst friends.

- The campaign attracted 23,936 visitors to LookSchickHot.com.au. That’s 17% of all Movember participants.

- 1,005 men applied for the world’s first ever Moustache Insurance Policy.

- Schick’s Facebook fans increased by 28% in just four weeks.

- Sales of Schick razors and blades for men increased by 32% over the quarter.

- In total, the campaign reached over 4.3m people in support of men’s health issues.