Cannes Lions
DDB SOUTH AFRICA, Johannesburg / ENERGIZER / 2008
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In South Africa, power shortages are a daily occurrence.
Load-shedding means several neighbourhoods are left without power for hours, and we’re sure that beyond the frustration of it all, there have been some “scary” things that have happened that have caused a bit of a giggle. The ER Lantern is such a simple solution (it switches on when the power goes out), so we could have a bit of fun and show the lighter side of these “dark hours.”
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