A unique mix of technology and design came together to create smartwater’s endless, immersive, cloud-filled sky. Three JS was used for 3D calculations, which were then rendered with a custom 2D engine for optimal performance. The experience was optimized across the board on all platforms through a mix of WebGL, Canvas and CSS 3D. A custom webAudio engine enables users to play and trigger instruments while exploring the tactile interactions with the clouds. The end result is a seamless, beautiful experience customized individually for mobile, tablet and desktop users.

- 7.5 minutes spent on site, a 564% increase

- 730% increase in site visits