Coca-Cola distributed a large variety of mobile content: wallpapers, ringtones, branded games, etc. All content pieces showed a music festival experience with only slight Coca-Cola branding. Information about upcoming music festivals in the future could also be communicated.

More than 22,000 content pieces were delivered to 4,200 visitors at all events. The positive event experience made an impression in their mind – and on the youngster’s phones. High consumer traffic and high viral effects made the free mobile content & the CokeFridge a real talk-about.