"Public Announcement" on shopping centers to grab the attention of everyone. When it comes to a lost child people become seriously concerned.

We recorded a message simulating a typical PA announcement regarding a lost children but featured children looking for adoption instead.

We recorded a message in the fashion of the typical PA announcement. It was scheduled to air on high traffic hours at mayor malls.

This audio recording ran on the high traffic shopping centers through the PA system.

The effort ran for 4 weeks during the holiday season, the busiest for shopping malls

The effort ran on three of the most visited shopping centers by the target audience with an average traffic of 60 k daily visits.

1.6M impressions during the 4 weeks of the effort,

150% increase in calls and internet traffic

20 new families have started the adoption process thanks to this drive.