A space consisting of an enveloping “forest of lights” supported by a back wall of lightbulbs beckons congress attendees to explore and discover the deeper impact of MS disease activity. An evocative light-laden video and a challenging, interactive quiz on MS disease activity further expose attendees to the harm MS can cause and the critical need for timely and effective disease activity management.

Before the congress has even begun, buzz and interest is generated, using webkeys, hotel keycards, elevator/escalator decals, and a congress guide ad. These collateral tactics serve not only to inform attendees of our presence initially, but to remind them of their engaging and educational booth experience afterward.