Cannes Lions
HAKUHODO INDONESIA, Jakarta / PT LOTTE INDONESIA / 2008
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Lotte launches Lotte Xylitol. This gum contains xylitol, a sugar substitute that is clinically proven to prevent tooth decay. Rather than promoting this gum as a confectionery product, we are positioning this Lotte Xylitol as an easy way to take care of teeth. Thanks to Xylitol, we can take care of our teeth while we are doing anything else, such as attending a meeting.
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