Cannes Lions
DAEHONG COMMUNICATIONS, Seoul / LOTTERIA / 2003
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Description
An old man on a boat looks dazed and exhausted. He has tied himself to the boat and looks like he has not shaved or washed in a long time. Suddenly he becomes alert and we hear cheers coming from a boat that he is approaching. The angle widens and we see that he has caught a giant crab while out at sea.