We took a traditional icon - the shopping mall Christmas tree - and re-invented it for the digital age.

The NFTree, A 5M high tree-inspired sculpture.

Decorated with NFTs, it was a digitized gallery and marketplace in one.

Shoppers could use QR codes to access the marketplace direct from the tree, creating a Christmas gift for our artists.

A foyer Christmas tree, different enough to spark the curiosity of the public and sell artwork in a decentralized fashion.