In the film spot one can see how one of the players fakes an injury but he still comes back into the game for his team.

The player is actually a poker card that represents the lottery game

We use the regular billboards that one can find in a train station and turn them into a mobile device charger.

The train stations in Israel are one of the most crowded places, so by using them as our channel we were able to expose our message strongly to our target audience.

30% of the people who saw the billboard, interact with it and charged their mobile devices.