MUCHO POR HACER: (ONCE: National Organisation for the blind). Consumer profile: the general public and opinion leaders.

Objective: the principal objective is to communicate the fact that ONCE works day in and day out to achieve the total social integration of the blind and of people suffering from some form of disability. This is an institutional campaign with Internet support provided by a web-site entitled www.muchoporhacer.com and a banner campaign. The main distinguishing feature of the site is the accessibility of pages, thus allowing the blind to navigate around it.