Every journalist has an experience which awakened his vocation. In this campaign presenters reveal this event and how it made them feel. Moreover, pieces combine real imagen and animation, recreating each childhood memories and historical context.

We asked Antena 3 leading news presenters to tell us about the event that awakened their passion for journalism. Making use of animation and music, we travelled with them to that moment. To achieve greater visual richness and impact we worked with 15 different illustrators in 37 different art styles that can represent the historical moment and mood. Great part of the art work was approached with a hand craft appeal, worked with textures and patterns that gave the films a human touch look.