De Staatslotery, Dutch State Lottery.Campaign Title: Saint Tropez.Goal: to sell online subscriptions to the State Lottery.Idea: You might think that the National Lottery just sells lottery tickets. But if you look at it more closely, you'll see that the ticket is more a means to an end, ie participants buy a dream: "What if Iwin..." Playing the National Lottery can make you a millionaire! We decided to facilitate these dreams.

In the context of the campaign message, the target group were invited to soak up that millionaire's feeling by sailing their own yacht in the Mediterranean.

Mouse-over the skyscraper to experience your own millionaire-feeling and visit the hotspots of the Mediterranean.Result: click through was 2.5 times higher than an average State Lottery Campaign, and even 4 times higher then the market average!