Cannes Lions
IMPACT/BBDO, Beirut / LIBENASE DES SEUX / 2003
Overview
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Credits
Description
The TVC opens to a young man in an auction who starts bidding and continues to do so until he overbids himself. The end of the commercial reveals that he is the happy winner of the lottery. Delivering the message that with lotto you can win so much that you end up not knowing what to do with it.
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