TraveLiving.

At North Tohoku, travelling is not just plainly sight-seeing and being a tourist. You can emerge into the everyday lives of the residents. Live like locals.

We invited celebrities to visit Tohoku to experience the local life and made it into an online short film with the theme of “50 experiences in 50 videos”.

Through short videos, consumers caught one topic at a time. Instead of simultaneous exposure, we expected the long-term effect. By exposing one video a day, we drew consumers’ attention and made them get used to regularly view the video. Meanwhile, through the WOM, it has deepened the depth and scope of communication.

In 50 days,

5,253,847 video views

703,833 views of product page

19.5% tourist arrivals growth (Feb. ~Apr. 2016 in average.)