Cannes Lions

LOTTERY LA PRIMITIVA

TACTICS EUROPE, Madrid / LOTERIAS Y APUESTAS DEL ESTADO / 2005

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Pancho is a dog. He was taught well. He cleans the house, brings clothes, washes... One day he learns to play Loteria. He wins the lottery and so will never come back home.The owner will look for Pancho, but he is living like a king.

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