With only an online media plan:- In 1 weekend the spot notched up over 160 impacts on prime-time TV, radio, press, digital press, blogs, social networks.

- On launch day, 5 of the most important TV channels in the country aired the spot, with a cumulative audience of 10,257,000 people, a quarter of the Spanish population.- Over half a million downloads in 3 days.- Guti and The Quiniela were TT in Twitter.

- 32,486 reactions registered on Facebook and Twitter.- The online media plan generated 16m views.

- The campaign surpassed all expectations achieving a 421% ROI.