Cannes Lions
TRY, Oslo / NORWEGIAN NATIONAL LOTTERY / 2004
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Description
Lottos (The Norwegian National Lottery) internet campaign invited the user to sketch their dream to find the lottery numbers that could fulfill it. To make it simple to deliver the lottery numbers to a commissioner, it could be distributed both by sms and email or printed directly from the internet.The campaign ran in the summer and at Christmas 2003. Since there’s no certainty that you win the Lottery, the Christmas version allowed the user to send the drawing to a friend. It was also possible to look at other Christmas wishes (drawings). The game is programmed in a way that it ensures only seven numbers are generated, whatever the sketch is. The solution also includes a statistics part, which tracks all usage and where all the drawings are stored.
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