Cannes Lions

LOTTO

COLE & WEBER UNITED, Seattle / WASHINGTON'S LOTTERY / 2010

Film
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Overview

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OVERVIEW

Description

The Lottery can often be considered a game for the greedy – defined by conspicuous consumption. In Washington State, however, we see the Lottery a bit differently. We see it as an opportunity to dream. To muse about all the wonderful “what ifs." This spot brings to life one man's dream and shares it with the world.

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