Bench launched the campaign "Love All Kinds Of Love", a celebration of love. The brand release 4 different kinds of couples sharing a tender moment, which also included same-sex relationships. It was unprecedented in the conservative country.

Four images were released both online and outdoor. Online, the brand was praised for making a bold statement. However, when the billboards were mounted the next day, one of the billboards had been seemingly vandalised. The hands of the two men holding hands was covered up.

There was a public uproar among the different sectors. The government, showbiz and the angry LGBT community, got involved in heated debates.

Finally, Bench along with its agency created a statement to the public saying that the brand would continue to believe in the principle of acceptance and equality.

Throughout the media plan, Bench took a stand and never pulled the billboards down.

Despite the firestorm coming from all sectors of the country, the brand braved the storm and carried on with it believed in, which was fashion for all Filipinos, and in a deeper sense, equality for every citizen.

Finally, Bench along with its agency created a statement to the public saying that the brand would continue to believe in the principle of acceptance and equality.

Throughout the media plan, Bench took a stand and never pulled the billboards down.

In the end, the brand succeeded in bringing forth the issues of same sex relationships into the citizens’ consciousness, creating conversations and debates.

more than any other ad campaign that year.

No other ad campaign or even event that year brought forth the issue into the public's consciousness as much as the campaign "Love All Kinds of Love" did.