'Love beats Money' is about emotion. The emotion that everyone knows, feels and understands, and… is pressed to the background in daily life. But when it comes to it, is money that important?

In this experiment we wanted to find out if love beats money. We found people who had an argument about money. A mother and son, two sisters, and four couples who were former old best friends. And captured their version of the story.

The result of the experiment, captured in film, lets you stand still for a moment.

We invited people that had money issues over a small amount, to talk about their situation.

A few weeks later, we called them back and told them they would see the video we recorded earlier. All of the participants were at the studio the same day, without knowing from each other.

Instead of seeing their own recordings, they saw the story of their former loves ones. Than the screen asks to choose between love and money. If both individuals choose love over money, the wall would slide and reunite the people in conflict.

The challenge was to work with people that were in real money conflict and didn't know they might see each other again.

The video was distributed by Facebook, Instagram and Youtube, from February 23rd until March 9th. We also send out a press release to several National and International newspapers and human interest magazines.

The campaign got a lot of attention. People said the film was 'heartwarming' and 'worth watching a second time' in direct comments. The film was shared a mass.

Next to this the video got broad attention from the media: National newspapers all had an article about the video. Also some of the biggest human interests media covered an article about the video.

The average view duration of 2:40 (59%) was far more than the benchmark (30%).

The campaign earned media worth over €425.000,- and attracted almost one million impressions on YouTube. Across all channels the campaign reached almost 5 million people.