Cannes Lions
AGENCY.COM, Milan / BNL / 2007
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Description
The "Revolution" Banking account, a new product from BNL (BNP Paribas group) is free for all operations made in remote banking (phone, Internet). In other words, if you don't enter the agency, you don't pay.The aim was to communicate in a simple way this topic to a young target. The solution was to build a viral series about the way of making operations without entering the bank, under the claim "I don't enter, I don't pay".
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