Vivo’s new generation X90 has been launched, boasting several performance improvements like “The 4K Night Video” feature compared to the formal version. The “4K Night Video” feature lies in its ability to capture clear videos even in low-light conditions, no matter how much you zoom in, the photos remain crystal clear. To effectively introduce the feature to our consumers, it is crucial to recreate real-life scenarios.

During a three-month collaboration with a Brazilian animation studio, we crafted a complete CG animation that envisioned a unique worldview. This collaboration spanned time zones (11 hours apart) and languages (Mandarin and English), with primary communication focusing on confirming character motion details due to the diverse cultural backgrounds of the creative and animation production teams.

Total online views: 46 million, with 472,000 interactions, doubling the core metrics compared to the Vivo X80 commercial, surpassing major competitors like Huawei Honor.

It becomes Top Bilibili (A leading online entertainment and content platform in China) Trends.