A man that has lost the love of his life 6 months ago, due to some tragic accident, is magically being put back in time, exactly 24 hours before the incident. He will try to change the course of events that lead to his wife’s death, while making up for lost time and loving her like there's no tomorrow.

A 43 minute film was released in 2 parts.

At the end of part 1, an unknown caller reminds the hero that his 24hour deadline is running out. When the hero asks for mercy, the voice tells him that the only way for the countdown to stop for him, is to start for someone else.

To see the 2nd part, viewers had to intervene by visiting the campaign website and answering the question: “If you only had 24hours, to whom would you want to say, ‘I love you’?”

After submitting their confession along with their phone number, a countdown started ticking for them on-screen and the film commenced. Once the film ended, viewers got a surprise call from the same voice in the film, reminding them they had "23hours and 53minutes to keep the promise they gave to themselves”. Their confession was displayed on screen, along with the countdown!

The film had 1.8 million views in a country of 5 million users, with thousands of tearful comments from people saying how much it shook them and made them reevaluate their priorities.

More than 290.000 personal confessions were submitted on the campaign website.

Lacta’s Facebook post, featuring the film, was the most engaging post in Greece for January generating 250.000 likes, comments and shares. The film became a number 1 trending video on YouTube for January in Greece.

When the film was finally shown on national television on the eve of Valentine’s day, it reached a 25% viewer share and was the No 1 rated program for it’s core target audience, aged 15-24.