Cannes Lions

Love Of A Lifetime

DDB GROUP SINGAPORE, Singapore / MINISTRY OF COMMUNICATIONS AND INFORMATION (MCI) / 2016

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The film tells a touching story of everlasting love through an elderly couple who are committed to each another against all odds. They journey together through the decades in Singapore, and their story exemplifies the strength of familial bonds transcending time, trials and tribulations. The testament of love and care between the elderly couple mirrors the commitment MediShield Life has for the people, as the national healthcare insurance policy.

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