Cannes Lions
DROGA5, New York / PUMA / 2010
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Candy hearts? A diamond necklace? Or a teddy bear with the face of the scariest man in rugby? Featured in a 90 second spot for the Six Nations Championship, and in an online, print and outdoor campaign, Sébastien Chabal and PUMA introduce the perfect Valentine’s Day gift for any true rugby lover; Chabal Bear TM. Safety not included.
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