• The young millennials (18-24 yearsold) are the experience generations who seek instant gratification, creativity, expressiveness, social connections and fun.

• HP Sprocket is a pocket sized device that allows the young millennials to personalize their prints with iOS/Android Sprocket app and instantly print directly from their smartphone

Nowadays, it usually takes us up to 5 seconds to take photos about anything we encounter in life. However, the easier we can record, the valueless those images become… But the things is, among those thousands photos we stored in our phone, there has to be special moments that we would cherish and memorize for lifelong time. Use HP Sprocket is a way to transform cold digital images into valuable personal belongings, which would become emotional attachment for those beautiful moments.

• Based on the product features, product positioning, and consumer analysis, a hero love story(social video) that is emotional, premium and authentic has been lunched during Valentine's day.