April 7, 2020. Freedom was taken away from entire Japan by a new virus. To touch, to kiss, to make love, all were taken away. The number of cases continued to increase. Media claimed that this was caused by young people.

But in fact, 90% of them refrained from going out and spent time with their loved ones in various ways to nurture their feelings.

They are not the cause of the spread of viruses. They remind us of the thoughts and attitudes that we cherish even things change. We thought it is necessary to prove this to the world.

In the Covid-19 pandemic, the young people who were deprived of their freedom took advantage of the situation and enjoyed their love romance in a way that no one had ever thought of before.

They incorporated communication, which is only possible online, into their own romance and posted it on socials.

The ideas that came from their flexible thinking were seen all over social media, making the viewers feel at ease.

And then together with Mirei Touyama, the artist who is popular among young people as the "Queen of Love Songs," and the No. 1 YouTuber couple with the most subscribers, decided to create content based on a number of ways (ideas) to nurture love in the COVID-19 pandemic.

Many young Japanese people own smartphones. For teens, smartphone usage time is more than double that of watching TV per day. Furthermore, most of it is spent watching SNS or YouTube. They have tremendous trust in the community there. Especially on YouTube, he selects the content that he is interested in and strongly supports the performers (creators).

The creators supported by so many young people praised the young people themselves and created a spiral in which it was propagated one after another.

By making the content originate from popular artists, we wanted to spread it to a wide range of generations and understand these events happening only among the young people.

We had a YouTuber couple to reenact the ways(ideas) to glow love in the COVID-19, those ideas were actually posted by young people on their socials, and then created the short film style music video which functions as a collection of glowing love in the Covid situation.

During the credit roll, the YouTubers' reenactment and the actual social posts from the young people were shown side by side to reveal the source of the story.

Through this, we introduced them as the "role model" of communication in the COVID-19 pandemic.

This film was released just before Christmas, it is the time when there is concern about increased opportunity for people to go out and having close contact with others.

The day after its release, it received more than 30 million number of media impressions. “#lovewillfindaway” was viewed 6 million times on social media. It was filled with 99% of positive comments on the social.

This has changed the impression of youth in society and become a model for many people to learn about the idea of romantic communication in the COVID-19 pandemic. This led to the suggestion to society that love romance is possible at any time.