We look forward to generate consciousness, specially in women, through a social experiment that shows the great issue that cancer represents and how it affects kids living in poor regions or that are members of low income families.

Inviting to donate their hair to make natural wigs and distribute them through a foundation called Casa de la Amistad.

The video of this social experiment was published through social media of influencers who were fans of Casa de la Amistad, and in the association's fan page.

Only a month after the video was released, we could notice a strong awareness on cancer, and how donating your hair can really change a person’s life.