Cannes Lions
OGILVY & MATHER, Mexico City / CASA DE LA AMISTAD / 2013
Awards:
Overview
Entries
Credits
Execution
We were looking for a different way to raise donations; something that will
connect the donor to the recipient in the most creative way possible. The answer lay
in creating a billboard that became a game.
Outcome
The bill-board was quickly filled in because donating became a personal experience, now people knew the dreams and wanted to become part of them, this way we reached the goal, that was to recollect $104,369. We are currently presenting the idea to major brands to get them to join the production of more Bill-Boards and to help making more dreams come true for the children of Casa de la Amistad.
Similar Campaigns
12 items