Summer is biggest and most important sales period of the year for Macca’s NZ, with Kiwi drivers and their families hitting the road (and the Drive Thru) en masse (over half of Macca’s sales are in Drive Thru).

In the lead-up to summer, Macca’s wanted to celebrate the unique role the Drive Thru plays in our customers' summer adventures and demonstrate that McDonald's is "a part of NZ holiday culture."

To do that, we realised the answer was literally staring us in the face (the office literally sits opposite the Drive Thru).

We used images of real customers in their vehicles at McDonald’s Drive Thrus’ as seen by the security cameras, captured in the week before the summer press placements, and showed that a love for McDonald's is something that unites us all, no matter what we drive – Bugatti or bomb, Lamborghini or lemon.

After 4 weeks in market, the ads contributed to McDonald’s best sales month ever. That’s not a typo.

On top of the nearly 2M reached through press placements (almost half the country saw it), the print ad quickly found a second life online, trending on LinkedIn with 200,000 + reach. And TikTok with almost 400,000.

In the advertising community, it was named Ad of Week on Famous Campaigns, Trending Now Campaigns and Best Ads, as well as being reposted as "best print ad of 2023" by Keith Browning – Director of Brand Marketing at LinkedIn, boosting reach by the tens of thousands.