Cannes Lions
THE GLUE SOCIETY, Sydney / SYDNEY GAY & LESBIAN MARDI GRAS / 2020
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74% of the Australian LGBTIQ+ community believe that homophobic language directed at them is a major issue, but only 34% feel confident calling it out. With 52% of non-LGBTIQ+ Australians believing the community get offended too easily, it’s no wonder many feel disempowered to confront it. As principal partner of Mardi Gras, ANZ wanted to help empower the LGBTIQ+ community and its allies to challenge homophobic language by spreading a little #LOVESPEECH. To ignite the conversation, an emotive film was released, calling attention to the profoundly
negative effects hurtful language has on the community – underscoring that “Words Do Hurt”.
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