We launched an interactive game to make people experience the benefits of flying GOL and KLM through a compelling love story. For 3 days, users guided our host’s every step in his search for his great love across Lisbon, London and Amsterdam. As he found new clues, he’d ask for help to decide where his next destination should be. All of this was done by Chatbot, who, through artificial intelligence, would control Diego’s personalized answers according to the user’s choices, creating different scripts for each player.

By making the users unravel tips about the whereabouts of Carmem, Lovetrip was a game that needed complete interaction from players, encouraging each one to travel with the character Diego to different destinations in search of his beloved Carmem. Through artificial intelligence, Diego interacted in a personalized manner with users according to their choices and answers. By increasingly getting involved in the story, the participants were able to have a practical experience of each benefit from the GOL and KLM partnership.

All of the game’s aesthetics was thought out for the mobile universe, allowing for connectivity and proximity with users that employed the platform. Our concern in creating Lovetrip was to have it in a language that created a greater identification and be the closest to reality as possible. In order to do this we travelled across London, Lisbon and Amsterdam to shoot real images of the destinations.

We had a total reach of 23 million people for the Lovetrip promotion. The goal for the campaign was 10 thousnd participants, however, we overcame that number, getting over 18 thousand participations. The participants had a total of 11.286 hours played in the game, which corresponds to 40.631.295 seconds or 470 days in contact with the brands.