Capture the creatures of the nights in the moment as they go about their nightly activities. Make them feel that McDonald’s is a natural part of their night and never far away.

Make the night and the people living the night feel completely natural and real. The look and feel is documentary. McDonald’s is naturally woven into the fabric of the night. Its signage silently illuminating the creatures of the night and its doors open and welcoming.

The impactful visual portrayal of McDonald’s as the ubiquitous hangout place at night has helped increase the night traffic to its outlets in Bangkok.