Cannes Lions
EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2004
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An exciting swimming competition is being broadcast live. While the race is on, the commentator notices that lane 3 is empty. Where’s Propoff? The underwater camera shows a guy doing the crawl along the pool floor. He’s been eating too much, instead of having Léger with only 50% fat.
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