Trough different media (TV, outdoor, print, digital), the Swiss were asked to make more compliments. We then provided hundreds of Billboards, on which personal compliments to loved ones could be made.

What happened as a result of the communication activity? How did the communication achieve the goals and influence business outcomes? Include commercial results such as sales and profit as well as change in consumer awareness and attitudes. Please note, in the absence of specific results, the jury cannot give a mark for this section and the entry could suffer as a result.