To convey that idea of tranquillity with peaceful and quiet beaches, we sent Unique clients a box with the call “Use this gift to listen to the sound that will be played at Club Med during the low season”. When the client opened the box, he came across a different earphone with a shell on each of its sides.

We sent 30 handmade pieces of the “ShellPhone”.

• Total Investment – – R$ 18.600• Impacts – 30 people• Cost per impact - R$ 620,00• Sales – 9 • Cost per sale– R$ 2.066,67• Average cost per sale – R$ 12.000• Average cost per product – R$ 4.800• Total income – R$ 108.000• Total profit – R$ 43.200• ROI– 481%