We mixed together two universal references, the stinginess of the Scots (not true of course) and the question that everyone has asked as least once, “What do Scotsmen wear under their kilt?” We organised pairs of people, one playing the bagpipes and an actor who also wore traditional Scottish clothes. This was something very out of the ordinary in Madrid and attracted people’s attention. The actor then asked the people if they knew “Scotland’s best kept secret”, and then he lifted up his kilt to show a poster with the ridiculously low price you would need to pay to fly from Madrid to Edinburgh with easyJet.com

8 big guys, 8 hours a day, 4 days: EasyJet.com gave prizes to around 4000 winners, 4000 satisfied customers. And we’re sure each one of them told somebody else about their free trip. It caught the attention of a lot of people at very little cost, and at the same time made the EasyJet.com brand entertaining and appealing.Also, the clip of this action was uploaded to YouTube, becoming one of the favourite, most viewed, highest rated, most discussed clips of the Travel & Places category and one of the clips that has had most links made to it.