This wearable consists in a footwear-integrated device that, together with a mobile phone, constitutes a navigation system based on vibration pulses which guide users through the city, avoiding the need to look at the map or the mobile phone to find their location. In this way users can focus their attention on enjoying the place they are visiting.

The footwear integrated device connects to your smartphone via bluetooth using an APP. This APP gets GPS information and sends navigation data back to the device. Here, a vibration code tells users in which direction to turn, whether they should correct their route, and when they have reached their destination.

The campaing was launched in a press presentation in Barcelona. Since then, we have been sending to a selected group of journalists pairs of Sneakairs just to invite them to try the pair of shoes.

180.000.000 readers/users reached

450.000 € media return only in Italy

300.000 people saw the social media campaign

75.000 Google results

20.000 GBP total cost (development, video and the event)

450 articles published from press release

20 journalist attended the event and tested the Sneakairs

12 TV pieces broadcasted

6 countries were represented by media at the event