The initial banner translates into "how many men were they?” It is a famous dialogue in Indian cinema from the movie, Sholay. The viral is also inspired from the same. It is a movie about a bunch of bandits who terrorise a village and are defeated by two con-men turned saviours. The objective is to promote the “lowest airfares guarantee” which promises to pay the difference if a user can find lower airfares than those offered by the MakeMyTrip.com. The ad communicates that although trains continue to run, air travel is so affordable that everyone can fly with ease now.