The client, Mr Raj Sharma, is an ornithologist who works with the Bharatpur Bird Sanctuary.

He wanted a visiting card that did justice to his interesting profession.

The binoculars is the only tool an ornithologist needs. We designed the visiting card with an unmistakable resemblance to a binocular view. It was different, memorable and was self-explanatory of Mr Sharma's profession.

The innovative visiting card was self-explanatory. Mr Raj Sharma didn't have to explain to the world what an ornithologist is.