Cannes Lions

Lowrider

FENTON STEPHENS, South Melbourne / ISUZU / 2018

Film

Overview

Entries

Credits

Overview

Description

A tradesman is parked in his truck, casually having his lunch, when a some guys roll up-in a custom Lowrider.

They use their hydraulic modifications to start bouncing their car dramatically, trying to intimidate the truck driver.

Undaunted, the truck driver engages the hydraulic lift of his tipper.

We now see that it tips not just up and down, but side-to-side too.

He leans the tray menacingly in the Lowrider's direction.

This deflates the Lowrider driver's ego, who lowers the car and skulks away.

Finally we see the the proud driver, sitting comfortably in the cab and the super:

ISUZU TRI-TIPPER WITH THREE-WAY TRAY.

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