Cannes Lions
SCHOLZ & FRIENDS, Berlin / ZOOLOGISCHER GARTEN BERLIN / 2007
Overview
Entries
Credits
Execution
Showing fun by having fun – this motto worked very well for the shark mat. Branding the mat with a shark with his jaw wide open you can even feel the excitement of visiting the zoo.
Outcome
The zoo aquarium got a lot of positive feedback in daily newspapers. Even more: On the weekend after the international pole-vault-meeting the zoo counted 15% more visitors than on any other weekend in 2006.
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