Cannes Lions

ZOO AQUARIUM BERLIN

SCHOLZ & FRIENDS, Berlin / ZOOLOGISCHER GARTEN BERLIN / 2007

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Showing fun by having fun – this motto worked very well for the shark mat. Branding the mat with a shark with his jaw wide open you can even feel the excitement of visiting the zoo.

Outcome

The zoo aquarium got a lot of positive feedback in daily newspapers. Even more: On the weekend after the international pole-vault-meeting the zoo counted 15% more visitors than on any other weekend in 2006.

Similar Campaigns

12 items

1 Cannes Lions Award
[Life Subtitled]

OGILVY, Chicago

[Life Subtitled]

2023, CHICAGO INTERNATIONAL FILM FESTIVAL

(opens in a new tab)